obsessed enough with good work to never let something go out looking average.
LOOK THE
PART.
MOVE LIKE A
business.
Get A Taste of Social Savvy
Let's Work Together→Who You're
Working With
Let's get properly introduced.
Hi! I'm Yelina — Miami based Brand Identity Designer & Marketing Strategist. (Away from the party scene, obviously.)
I've spent the last 5+ years helping 400+ founders, coaches, and brands build businesses that actually look and feel like something. From brand identities to launch strategies to full influencer programs — I've done the work, learned the lessons, and I bring all of it to every single client I work with. No fluff, just results.
Here's what I actually believe about business: without emotion, there's no trust. Without trust, there's no sale. That's why everything I build — from your logo to your campaign strategy — is designed to make people feel something first. Because at the end of the day, nobody buys a product or a service. They buy a feeling. And we're going to give them one.
Working with me means you get someone who takes your business as seriously as you do, keeps things moving without cutting corners, and isn't afraid to push back when something isn't hitting right (or too cringe.)
I like to keep things authentic, fun and enjoyable — nothing forced, nothing cookie cutter, nothing that makes you look average.
Oh! …And we don't do mediocre here because that's… boring.
Let's build something worth talking about.
The Services
Brand Identity
& Design
Your brand called. It wants a personality.
You're good at what you do — your brand just isn't showing it. If your visuals feel generic, your vibe feels off, or you're attracting the wrong people (or nobody at all)... that's a brand problem. And it's fixable.
Your Instagram feed should not look like 2010 stock photos with 3 colors to showcase your "brand identity." We need eye candy.
Because here's the thing — if your brand was a person, would anyone remember them? I design identities that actually have a vibe, a voice, and a look that makes your dream client stop mid-scroll and think okay, this is it.
The Glow Up
For brands that need the essentials done right.
- Logo & visual identity
- Color palette & typography
- Brand guidelines & assets
- Website & landing page moodboard
- 1 promotional graphic
- Social media creative direction
The Full Look
For brands ready to show up everywhere, consistently.
- Everything in The Glow Up
- Website homepage build-out + design
- One 3-page funnel build-out + design
- Extra branding packet of choice
- — Grid look + layout vision board
- — Carousel templates
- — Highlight covers
- — Bio revamp
- — Pinned post series direction + template
- — Services menu design + template
- — Proposal design + template
- — Lead magnet cover design
- — Case study deck design
- Category of choice website page build-out + design
- Product packaging design
- Thank you + coupon card design
Your brand should feel like you — just the most polished, magnetic version.
The kind people feel something when they land on your page.
Launch & Marketing
Strategy
Vibes don't pay the bills. Strategy does.
You're showing up, you're posting, you're doing the things — but nothing is actually clicking. No clear offer, no real funnel, no strategy behind the content. Just throwing spaghetti at the wall and hoping something sticks for virality. Sound familiar?
Here's the thing — it's not your product. It's not your service. It's not even your content. It's the fact that there's no real plan holding it all together. You can't put up walls for a home with no blueprint and expect it to function. And that's exactly what I fix.
Whether you're launching for the first time or relaunching with a fresh direction, I build the strategy that connects the dots — from your offer to your audience to your sales system — so everything you do actually works toward something.
- Launch strategy & campaign planning
- Content & messaging direction
- Funnel & sales system strategy
- Email marketing strategy
- Offer positioning & packaging
Let's stop guessing and start growing.
Let's Talk Strategy→Social Media
Management
Your page isn't going to grow itself. Just saying.
You have a brand, you have something to say — but showing up consistently on Instagram and TikTok while running an actual business? That's a lot. And when social media becomes the thing you keep pushing to tomorrow, it shows.
That's where I come in. Whether you need someone to take the wheel completely or just need a strategic partner to guide the direction while your team executes — I've got you. No more ghost town pages, no more random posting, no more wondering why nothing is growing.
We build a presence that's intentional, on-brand, and actually works toward your business goals.
- Content strategy & planning
- Content creation & copywriting
- Scheduling & posting
- Engagement & community management
- Monthly analytics & reporting
- TikTok & Instagram Reels direction
Consistency is the strategy. Let's make it look good too.
Need this. What's next?→Other Services
Influencer Marketing Systems
For established brands and companies ready to leverage influencer marketing — we build a program designed to actually perform, you reap the reach. Working with trusted creators is one of the most powerful ways to grow your online presence and build a real community.
Brand Hosting & Event Experiences
Think exclusive pop-up, intimate dinner, cocktail hour, or branded experience — designed around your brand and built to make noise. Whether you're expanding into a new city, launching something new, or just ready to show up in a big way, a well-executed brand event gets people talking, influencers posting, and doors opening — all organically. The best part? When the experience is good enough, the content creates itself.
Creative Direction & Content Production
Your visuals are the first impression — and 'we'll figure it out the day of' is not a creative direction. Whether you're a restaurant, a shop, a market, or a product brand, I step in as your creative director to make sure every shot has intention behind it. I team up with your photography team — or bring one to you — to bring your content vision to life.
The Outcome
You stop being the best kept secret in your industry. Your business is no longer an 'idea' or a 'dream.'
You start seeing the numbers get bigger — and I'm not just talking about your IG insights. Likes are cute. Revenue is better.
Own it across the board. You've become the obvious choice — not just another option.
What They're Saying
I had my second strategy call and closed my 1st high ticket offer for $7k!! Yelina's guidance and encouragement made all the difference. Looking forward to celebrating more.
Coach Yelina was very knowledgeable and helpful. Packed full of helpful info, tips, guides, and more. Answered so many of my questions — clarity on my offer, steps to prioritize, accounts I needed to make, help with my webpage and funnels, and so much more!
Working with Yelina on my content strategy completely changed the game. I went viral on YouTube, finished the year with over 22,000 leads, hit my first $10K month with 1:1 coaching, and crossed $30K in the very first month of launching my membership.
Let's
Talk.
You've made it this far — that means something.
Whether you know exactly what you need or you're still figuring it out, reach out anyway. We'll figure out the best way I can help you and go from there.
Or shoot me a DM on Instagram if crafting an email sounds too overwhelming right now → @yelstells